I have just discovered that the panorama function on my phone's camera can do up and down as well as left and right.
You don't really get the full benefit of it on a web page. But then the other way isn't much use either:
Of course, you can click on the photograph, which displays it bigger and improves the horizonal one, on a computer screen at least.
But probably, photos that fit the shape of the screen are always going to be more satisfactory...